In 2022, Versed’s Instant Resurfacing Mask went viral when a popular influencer raved about achieving the coveted “glass skin” look—an effect beloved in K-beauty and highly sought after by skincare enthusiasts. A year later, as the brand prepared to launch its body exfoliator, every marketer’s worst nightmare unfolded: A major competitor released an almost identical product at the same price point, in the same retailer.

With a quick pivot, we leveraged key insights from the 2023 viral moment that had driven a surge in sales and frequent sellouts of the Instant Resurfacing Mask. The takeaway? The skincare community was deeply invested in glass skin. While this new SKU was designed for the body, its formulation shared many of the same powerhouse ingredients—offering the potential to achieve glass skin beyond the face. No one had been talking about glass skin below the chin… and now, they were not only looking for it, but actually achieving it with our AHA Exfoliating Body Scrub.